Poor Marketing Ruins The Chances of a Great Disney Film (Disney's Strange World)
Yet another Disney feature was banned from Malaysia because of homophobia but Strange World was left high and dry for a few other reasons as well. After Lightyear and Thor Love and Thunder, Strange World is the third film presented by Disney (a film from the original empire, rather from acquisited ones) suffered from alleged box office loss due to an inclusion of a gay character when in actuality, Disney made an half-ass effort in marketing that didn't manage to convince audiences to want to at least try the film out. Strange World takes place in the fictional city of Avalonia and centers around the men of the Clade family. Jaeger Clade is a famous explorer who vowed to impart his legacy to his only son, Searcher but rejects it to have a life outside his father's well-known expeditions. After his father is assumed and pronounced dead, Searcher is a hero to the people of Avalonia for discovering a rare resource called Pando that he managed to mass produce to become the sole pow...